Privacy Policy Page

Privacy Policy

iSmart Lebanon ("the Company," "we," "us," or "our") operates the iSmart Lebanon e-commerce platform and multi-vendor marketplace (the "Platform"). We are committed to maintaining the highest standards of data integrity, privacy, and security for all users.

This Privacy Policy governs the collection, processing, disclosure, and protection of personal data acquired through your interaction with our Platform, whether operating as a registered buyer ("Buyer"), a registered third-party merchant accessing the Seller Panel ("Seller"), or a general visitor.

By accessing the Platform, creating an account, or executing transactions, you explicitly consent to the data practices described herein.

1. Information We Collect

To maintain a secure and efficient multi-vendor marketplace, we collect specific categories of Personal Data and Technical Information.

A. Data Provided Voluntarily by Users

 Buyer Profiles: Full legal name, primary email address, telecommunication numbers, delivery coordinates, and billing details.

 Seller Accounts: Legal business entity details, commercial registration documentation, tax identification data, corporate bank account credentials for fiscal payouts, and inventory descriptions.

 Transactional Inputs: Wishlist aggregations, shopping cart configurations, and peer-to-peer communications transmitted via the internal Seller Panel.

B. Payment and Fiscal Data

 Currency Configurations: Historical data pertaining to transaction valuations executed in either United States Dollars (USD) or Lebanese Pounds (LBP), including contractual exchange rates applied at the time of invoice finalization.

 Payment Processing: All digital financial transactions are securely intercepted and routed via PCI-DSS compliant third-party payment gateways. The Company does not archive raw credit/debit card numbers or authentication credentials on its primary infrastructure.

### C. Automatically Collected Technical Data

 Network identifiers (Internet Protocol addresses), hardware attributes, browser configurations, operating system specifications, clickstream metrics, and granular log data detailing user interactions within the Marketplace interface.

2. Legal Bases and Purposes of Data Processing

We process collected information under clear lawful bases to execute contract fulfillments, ensure regulatory compliance, and pursue legitimate business interests:

| Purpose of Processing | Data Scope Involved | Legal Justification |

|---|---|---|

|Order Fulfillment & Logistics| Delivery coordinates, contact records, itemized invoices. | Performance of a Contract |

|Seller Verification & Payouts| Corporate credentials, bank routing info, LBP/USD settlement data. | Legal Obligation / Contractual Performance |

|Platform Optimization| Search queries, browsing telemetry, Wishlist analytics. | Legitimate Business Interest |

|Systemic Fraud Prevention| IP addresses, login logs, transactional anomalies. | Security and Legal Defense |

3. Data Sharing, Dissemination, and Third-Party Disclosure

The Company does not sell, lease, or monetize user data to third-party marketing networks. Data dispersion is restricted to operations vital for marketplace functionality:

Inter-Marketplace Data Flow: Upon transaction finalization, requisite Buyer delivery information is securely transferred to the respective third-party Seller or associated courier enterprise exclusively for fulfillment verification.

Authorized Service Vendors: Data may be securely accessed by technical subcontractors providing web hosting, database infrastructure, logistics management, and analytics support under strict non-disclosure obligations.

Statutory Compliance and Law Enforcement: We reserve the right to disclose personal parameters to competent judicial authorities or regulatory bodies in Lebanon if mandated to comply with valid legal processes or financial audits.

4. Data Security and Infrastructure Integrity

We implement rigorous technical and administrative safeguards engineered to insulate your personal data against accidental loss, unauthorized extraction, or illicit manipulation.

Data transmissions are encrypted via industry-standard Secure Socket Layer (SSL/TLS) protocols.

Access to sensitive databases is restricted to authorized personnel utilizing Multi-Factor Authentication (MFA) and Least-Privilege operational frameworks.

Disclaimer: While we enforce enterprise-level security barriers, no digital architecture can be guaranteed as entirely infallible; users remain responsible for maintaining the confidentiality of their portal passwords.

5. Cookies and Advanced Analytics

The Platform deploys persistent and session-based cookies to maintain user authentication states, preserve wishlist items, and diagnose systemic traffic patterns. You retain the autonomy to deactivate tracking scripts via your browser architecture, though such restrictions may degrade the operational performance of specific portal features.

6. Data Retention and User Rights

A. Retention Metrics

Personal data and commercial transaction logs are preserved for as long as an account remains active, or as required to fulfill statutory financial obligations and dispute resolutions under local commercial frameworks.

B. User Prerogatives

Registered users possess the following entitlements, accessible via account configurations or by formal request to our Compliance Department:

 Rectification: The right to amend inaccurate profile metrics or corporate seller registries.

 Erasure: The right to request account decommissioning and data purging, subject to the resolution of active financial ledger settlements or pending buyer deliveries.

7. Amendments to This Policy

The Company reserves the right to revise this Privacy Policy to accommodate infrastructural modifications, commercial evolutions, or legislative updates. Material changes will be communicated via notice on our website homepage prior to enforcement.

8. Governance and Contact

For high-level inquiries regarding data compliance, privacy protocols, or to exercise your analytical rights, please contact our Legal & Compliance division:

 Corporate Email: info@ismartlb.com

 Support Line: +961 71 024 542

 Regional Headquarters: Beirut, Lebanon